Category: Equestrian

Partenariat ATRM Tech4Race

ATRM and Tech4Race: a co-designing partnership for horse endurance

ATRM, equestrian sports timekeeping specialist, and Tech4Race have officialized their collaboration by signing a partnership agreement. A collaboration that began last summer which led to many exchanges, developments, and tests.

This partnership also formalizes the implementation of the Tech4Race solution on the Bouthieb – Abu Dhabi site for the 2017-2018 season. ATRM will also buy 150 of our trackers to deploy, from this year, the solution on equestrian endurance races in France and abroad (Spain, Belgium).

Our logic of co-designing the solution to meet the needs of professionals takes on its full meaning here. Not to mention that equestrian endurance, like any outdoor sport, has its peculiarities: veterinary control, changes of pace, different loops … Being able to exchange with ATRM and be by their side during events is an asset for our developments.

This parternship reinforces our interest in working with the actors on the field, especially the timekeepers, who are the organizers priviledged partners, and who have the experience of the field constraints and the will to diversify their service offer.

Cavaliers avec le tracker GPS Tech4Race

120 GPS trackers in the desert

Do not worry, we have not lost them, it would take the cake !
The start of the Abu Dabhi endurance ride season was launched on the october, 23rd in Bouthieb. 120 contestants wore our GPS tracker. Cavaliers avec le tracker GPS Tech4Race


A successful first for our tracker as far from its lands. Horse endurance was not a priority sport for us just a few weeks ago. But when the need is there and customers are willing to pay, you don’t have much of an hesitation.

To well-understand this discipline, we are accompanied by our partner ATRM, an automatic timing specialist who wanted a live tracking solution to offer its customers.

This experience shows that:
– you need to adapt your roadmap according to the opportunities
– our market is global
– our solution is relevant for a large number of sports
– the control of it (tracker + interface) allows us to make developments to stick closer to the specificities of each sport. You do not follow a horse endurance race as you follow a marathon 🙂
co-designing with the actors in the field is a key asset as we can respond to user needs
– our economic model based on partnership with timekeepers is relevant. They are the ones who know the market, the customers and their needs
– beyond the organizers, TV broadcasters are also interested. We were able to collaborate with Abu Dhabi TV and test the insertion of our interfaces in their live. The interest: enrich the information given and complement the camera device deployed on the site.
Bus régie

In 10 days, back on the spot for the 2nd step of the season with 2 races to equip. And plenty of new ideas to come.


Grand Parquet Endurance équestre

Tech4Race rides horses

I had not attended an equestrian endurance event for a good twenty years.It was around a small village in France, with my uncle. Last weekend, we were in Fontainebleau, one of the flagship places in Europe of the discipline, for the Grand Parquet Endurance.

For those who are not familiar with this type of event, Equestrian Endurance or Horse endurance is the equivalent of the Ultra Trail but dedicated to horses. Contestants have to travel several loops and do a veterinary check up at the end of each of these loops. It is a globalized sport, as the 3 best riders of the moment, in this case three women, are from every corner of the world (Uruguay, Germany and the United States).
Since 2011, the Fontainebleau Grand-Parquet welcomes one of the finest events in Europe in early autumn. Tech4Race was in the game. A first for us. To prepare for this event, we collaborated with ATRM, one of the leaders in equestrian timekeeping.

On the basis of their specifications, we worked together for three months to adapt our solution to the specificities of this sport.The proof of the flexibility and the personalization of our tools, a key asset for our future development to widen the range of targeted sports. This approach also reflects our working philosophy: co-designing for a bertter response to the needs of users. The support and expertise of the ATRM teams have been crucial.

We equipped the participants of the IEC 2 * 120 km event with our trackers on Saturday morning to follow them on the last of the 4 loops. An opportunity for us to present the design of the interface customized for this sport and new features developed. Despite some technical constraints, including poor internet quality, the test has been proven conclusive. A big thanks  to ATRM for their trust as well as to the whole team of the organization led by Caroline Cabardos and to Agathe Joly, director of the Grand Parquet.

Next step: presentation of the solution in Abu Dabhi next month! Like I told you, it is a globalized sport 🙂