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Live tracking on the Evian Championship: Golf competitions are increasingly appealing to digital

Just 15 days ago, I talked about the need for real-ime live tracking on golf competitions after our test on the Cordon Open Golf in Pléneuf Val André. The Evian Championship announced that it was going to propose it for their 2016 edition. I had to go there and check this out on the field. Well, I admit it, it was also a nice opportunity to visit the fabulous Evian Resort Golf Club and follow Suzanne Pettersen, Lydia Ko or even Michelle Wie.

The app worked well. The feedback required a member staff following each game. There is not yet a tracker per player that gives back automatically its geolocation. We are currently working on this particular point. So that the event organizer can be closer to the current party, mobilize fewer people and be more easily deployable, whatever the means of the organization. An overview of the game was also available on big screens, including in the press room. This year confirms a turning point in tracking live… for the major events at least. In the men’s competition, the US Open, the British and the USPGA are already using it. It was about time! The stakes of digitalisation for competitions are enormous (cf “The Repucom World Golf Research Report 2015“) for both on-site and remote viewers. All that remains is to generalize this with an easily deployable solution without redundant costs. Work in progress. To be continued …

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